ATW Collective is rooted in human engagement...

Bringing together creativity, design, making and experiences to shape how people interact with brands, spaces and ideas.

We create concepts, design environments, build physical experiences and connect people through memorable moments. From brand campaigns and touring event formats to architectural design, large-scale models, fabrication and property development, our teams collaborate to turn imagination into real-world experiences.

Across Studio, Architects, Make, Build, Events, and Properties, we move seamlessly from idea to design, from prototype to build, and from experience to place.

Our skilled and dedicated teams share a common purpose:
to transform imagination into experiences that engage people and bring ideas to life.

LEGO® Certified Professional in Dubai

Luke Reveruzzi is a LEGO® Certified Professional and experienced Product Designer based in Dubai, UAE. With a background in running creative companies across physical and digital design since 2007, Luke has collaborated with major global brands including Intel, Samsung and Toyota. His work has earned international recognition with awards such as SXSW Accelerator in Austin and WIPO Best Invention in Genève.

As a founder of ATW Build, Luke leads a collective of Brick artists, designers, and engineers who create large-scale LEGO brick sculptures, mosaics, exhibitions and touring events. Their builds have become signature centrepieces for product launches, marketing campaigns, and public events across the Middle East and rest of the world.

A four-time Guinness World Record holder, Luke is known for building the world’s largest LEGO Formula 1 car, full-size 4x4 vehicles, and architectural replicas such as the Burj Khalifa, inspiring audiences worldwide through creativity and innovation.