Discover how we’ve transformed ideas into reality.

LEGO F1: At The Track

Delivered end-to-end execution of LEGO Pit Shops across UAE race weekends, including 3D modelling, technical drawings, production management, installation, dismantling, and logistics.

LEGO F1: Build The Thrill

Delivered full-scale LEGO F1 mall activations across the UAE, featuring a life-size LEGO Mercedes F1 car driven by George Russell, overseeing design, 3D modelling, technical drawings, production, installation, dismantling, staffing, user flow, and multi-site logistics.

LEGOLAND Dubai:
The Flower Shop

Transformed an existing space into an immersive flower shop experience, delivering design, 3D modelling, user flow, interactive elements, and integrated retail.

LEGO BBM: 
Never Stop Playing

Delivered large-scale LEGO photo and interactive installations across Dubai for the "Never Stop Playing" LEGO campaign, including an oversized pigeon, rideable seesaw and more. Overseeing design, technical drawings, production, multi-site logistics and full installation to dismantling.

Dubai Metro:
Celebrating 15 years

Dubai Metro has partnered with LEGO to design a vibrant and interactive train and platform experience. The interior of the metro cabins is branded with LEGO, featuring 3D elements, while the platform at the Mall of the Emirates (MOE) Station has been transformed into a LEGO-themed station, with oversized LEGO bricks used to create seats and surrounding structures.

Vehicles Campaign

The Vehicles Campaign 2024 setup highlighted exclusive autographed sets by Lewis Hamilton and Toto Wolff. The activation captivated customers with a car generator game and free building zones, offering interactive experiences for both children and adults.

Ramadan

The Ramadan event was designed as a calendar in line with the campaign concept "Build with Everyone," which encouraged spending quality time with loved ones during the season. Additionally, an online competition for the best daily builds was held, with prizes awarded each day.

Icons of Porsche

The Icons of Porsche event showcases a unique collection of Porsches from around the world, creating a space where Porsche enthusiasts can immerse themselves in the brand. As LEGO, we participated by displaying various Porsche LEGO models and setting up a store where attendees could purchase the different sets.We also set up a 5x5 free build desert pit filled with LEGO bricks for interactive play and fun.

Friends Launch

24th February-2nd March 2023

An event to launch the all new look of LEGO Friends, while providing a fun, engaging and entertaining activation, as you explore the rooms of Aliya, Nova and Liann, their unique interests, passions and personalities.

Explorers Box

The setup was designed to resemble a Creator 3-in-1 Explorers box. Inside, it offers a journey through LEGO's history, a collaborative mosaic-building area, a station where visitors can follow instructions to build a lantern and teapot, a souk showcasing culturally significant models, and a build-and-rebuild zone where the same bricks can be used to create various models.

LEGO Shows

At LEGO® Shows, we create immersive and engaging experiences that bring the magic of LEGO to life for fans of all ages. Our shows are designed to inspire creativity, spark imagination, and celebrate the joy of building with LEGO. Featuring a variety of themed displays, interactive build zones, hands-on workshops, and larger-than-life LEGO creations, our events offer something for everyone. Whether you’re exploring iconic LEGO sets, participating in collaborative builds, or attending exclusive unveilings of new LEGO themes, LEGO Shows provide a dynamic environment where fans can connect, create, and share their passion for LEGO.